Ideally you’ll want to scrub your lips 1-3 times a week. You can do more or less as needed. For instance, if you wear a lot of lipstick, you may want to do a light exfoliation prior to your morning application.
Scrubbing too often when its not needed or scrubbing too hard can over exfoliate the lips causing dryness and irritation.
We recommend you start slow with just 1 scrub a week and build up your tollerance.